ALC's Leadership Team
ALC is a unique organization with a unique collection of highly competent and skilled individuals with significant knowledge, experience and expertise in their respective fields and functions.
From our founders' who have over 50 years experience and knowledge gained from ownership and operation of transportation companies across the United States, to the critical daily contributions of our resources/drivers and dispatch personnel, ALC is an energetic and dedicated organization with a strong foundation and an unlimited capacity for growth.
Mitchell "Mitch" Rouse
Founder and Director
Mitch founded ALC after seeing a need for specialized transportation services which would be responsive to both the passenger and sponsoring agency. He has been actively involved in the transportation business since the 1970's when he assumed control of his family's taxi business then consisting of 30 vehicles. Since then the business has expanded to include five taxi cooperative fleets operating more than 1,100 taxis in most cities of Los Angeles County, all of which continue to be managed by his taxi company. Mitch was one of the first taxi operators in the country to develop and implement computerized dispatching services, and is still very active in guiding the ongoing modifications and improvements, and making use of technology improvements. He is also a partner or managing member of taxi companies in Orange County, San Diego, Charlotte and Nashville collectively operating 750 taxis. He continues to serve as a director for the Taxi, Limousine and Paratransit Association, a national trade association for which he is also a past President.
In addition to his significant background in the taxi business, in 1983 Mitch founded SuperShuttle International, Inc., the national airport ground transportation company, which was sold in 2006.
Mitch is a past director of the Taxi and Para-transit Association of California, the industry's statewide trade association; the Los Angeles Visitors and Convention Bureau, the Long Beach Visitors and Convention Bureau; the Long Beach Boys and Girls Club; and, the Long Beach Memorial Hospital Foundation.
Among the accolades that Mitch has received are the 1993 TLPA (formerly ITLA) Taxi Operator of the Year, and "Entrepreneur Of The Year, 1987," an Award of the California Tourism Industry Association, (CALTIA) for the role that SuperShuttle had in changing the way people get to and from the airport.
CEO and Managing Director
After more than 15 years of owning and operating a successful CPA Firm in San Diego, Steve sold the firm and began his entrepreneurial ventures. Over the past decade, he has invested in and founded three technology companies. Along with Mitch Rouse, Steve currently owns and operates California Yellow Cab, one of the larger taxi companies in California, where he has become a pioneer in the development of innovative business processes and operational models that are now used by some of the largest taxi companies across the United States.
Steve and Mitch have also partnered in managing CCSi call center services, a national reservations and dispatch center that handles more than 100,000 reservations per week; and, Call Oscar, where Steve worked alongside Craig Puckett, ALC's current president, to develop the foundation for the business model represented today by ALC. Over the years, Steve has developed a reputation as an innovator in both business processes and the technologies used in transportation - a legacy that he continues to foster in his role as CEO and Managing Director for ALC.
In addition to his technology and transportation businesses, Steve also remains active in real estate investment, and charitable work. In 2008, he founded Dominican Crossroads USA, a charitable foundation that raises funds and provides medical, dental and food programs for the citizens of the Dominican Republic.
Steve holds a bachelor of science in accounting from University of San Diego.
Craig's family has been in the transportation business for many years. Prior to joining ALC, Craig served as vice president of Taxi Systems Inc., a taxi services company that owns and manages more than 1,200 taxi cabs in the Los Angeles area. In 2002, Craig became vice president of Call Oscar (ALC's predecessor), where he was responsible for developing the operational systems that propelled the company to new heights as a successful transportation service provider, focused on serving senior populations.
At Call Oscar, Craig also pioneered the development of the proprietary GPS, computer dispatch software and Intelligent Transportation Systems (ITS) that today provide the foundation for ALC's Coordinated Transportation Model, a business model that reduces costs and improves service levels through a coordinate fleet of dedicated and non-dedicated vehicles. Craig is a former member of the board of directors of TPAC (Taxicab Paratransit Association of California).
Craig serves as a volunteer with Boy Scouts of America, and is a venture crew leader in the Orange County Council. In 2009, he was awarded "Venture Leader of the Year." He holds a bachelor degree from Brigham Young University, and is fluent in Japanese, having spent two years living abroad in Japan.